Falms
Brief
Falms is Australia’s newest community-driven activewear and rewards club, designed to support everyday Aussies on their fitness journeys. Built on a foundation of motivation, loyalty, and value, Falms offers more than just stylish activewear—it’s a hub of exclusive discounts, weekly giveaways, and member perks. We partnered with Falms to bring their ambitious digital vision to life with a seamless e-commerce platform and custom membership system that fuels both engagement and growth.

Solution
We designed and developed a fully customised website platform that balances sleek, modern design with intuitive user experience. The site features an integrated e-commerce system for effortless product browsing and checkout, paired with a robust membership engine. Members gain access to exclusive content, brand discounts, and ongoing giveaways—all managed through the platform. The backend was tailored to suit Falms’ unique needs, allowing for scalable growth, campaign flexibility, and easy content management.
Optimised & Responsive

Outcome
The result is a dynamic and engaging digital experience that reflects the energy and ethos of the Falms brand. Since launch, the platform has driven impressive user signups, with strong engagement across the loyalty program and weekly giveaway entries. By combining a seamless online store with a value-packed membership model, Falms has carved out a distinct space in the activewear market—making fitness more rewarding, affordable, and community focused.