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Increasing the conversion rate of your website is an extremely important task. Wether your building a new website or your making changes to your current website. Having an amazing-looking website is fantastic but if no one visiting your website is not purchasing or getting in contact with you about your services then it’s not doing its job. Here are 10 things Established does to increase the conversation rate..


  1. Clear Call-to-Action (CTA)
    Ensure that your website has clear displayed CTAs that guide visitors towards the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting you. These will be spread across the website in many spots and try to use a colour that catches the eye.


  1. Optimise Loading Speed
    Improve your website’s loading speed to prevent visitors from bouncing off. First impressions last! You can minimize image sizes, leverage browser caching, and utilize content delivery networks (CDNs) to enhance speed. There are many websites where you can test the speed of your website and find out where you stand.


  1. Mobile Optimisation
    Remember this, 90% mobile users, 10% desktop users. Ensure your website is fully responsive and optimized for various screen sizes. Mobile-friendly design is crucial for higher conversions. Many people design websites now with a mobile-first approach


  1. Compelling Content
    Craft persuasive and engaging content that addresses the needs and pain points of your target audience. Use clear language, benefits-driven copy, and visuals to convey your message effectively.


  1. Social Proof
    Incorporate social proof elements such as customer testimonials, reviews, ratings, and trust badges to build credibility and trust with your audience. Positive feedback from satisfied customers can significantly boost conversions.


  1. Streamlined Checkout Process
    The less clicks it takes for the user to purchase from your website the more users will purchase. Offer guest checkout options, provide multiple payment methods, and reduce form fields to enhance user experience and encourage conversions.


  1. A/B Testing
    Continuously test different elements of your website, including headlines, CTAs, layouts, and colors, to identify what resonates best with your audience and drives higher conversions. A/B testing allows you to make data-driven decisions to optimize your website for better results. Use Google Analytics to track what is working best.


  1. Opt-in Forms
    Growing an email list is so important. Strategically place opt-in forms throughout your website to capture leads and grow your email list. Offer valuable incentives such as discounts, exclusive content, or free resources to encourage visitors to subscribe.


  1. Personalisation
    Tailor the user experience based on individual preferences and behaviour by implementing personalization strategies. Use data analytics to segment your audience and deliver targeted content, product recommendations, and offers that are relevant to each user.


  1. Continuous Improvement
    Monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average session duration to track the effectiveness of your website. Regularly analyze data, gather feedback from users, and iterate on your website to continually optimise for higher conversions.


By implementing these tips and continuously refining your website based on data and user feedback, you can effectively increase its conversion rate and achieve your business objectives.

Andrew De Angelis

Author Andrew De Angelis

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